AI-Powered Voice & SMS Agents that answer your phone, qualify your leads, and book your appointments — 24/7.
Trained on your business. Ready from day one.
Based in Coffs Harbour. Working with businesses across Australia.
Your team is busy. The phone rings at 5:30pm and nobody picks up. A customer calls during the lunch rush and gets voicemail. Someone enquires on a Saturday morning and by Monday they've already booked with your competitor.
It's not a staffing problem. It's a systems problem. And it's costing you more than you think.
Your AI Receptionist answers every call — after hours, during busy periods, weekends, public holidays. It sounds natural, knows your business, and handles the things that eat up your team's time.
Answers calls in a natural, conversational voice — trained on your business, your services, and your FAQs.
Captures caller details and qualifies leads before they go cold. No more missed opportunities.
Books appointments directly into your calendar and sends confirmations. No manual data entry.
Routes urgent calls to the right person. Everything else is handled, logged, and ready for follow-up.
Sends text confirmations and follow-ups automatically. Keeps customers informed without lifting a finger.
Handles the overflow when your team is already on the phone. No more callers hitting voicemail during busy periods.
The missed calls. The voicemails nobody returns. The receptionist juggling three lines while someone walks in the door. The leads that called once, got no answer, and moved on.
This isn't a generic chatbot or a phone tree. It's built specifically for your business — loaded with your services, your pricing, your processes, and the way you actually talk to customers.
We'll build a free, working demo configured specifically for your business — your services, your hours, your FAQs. No generic template. No obligation.
If a missed call has ever cost you a job, this was built for businesses like yours.
A full-time receptionist in Australia runs $65,000–$70,000 a year. Available Monday to Friday, 9 to 5. Takes leave. Gets sick. Misses calls. An AI agent at $1,000/month is $12,000 a year, runs 24/7, and handles volume a single person couldn't.
For most businesses the maths is pretty clear — and that's before you count the revenue that was walking out the door during after-hours and weekends.
An AI agent is software that handles a specific business task — answering calls, responding to text enquiries, following up with leads, booking appointments — automatically, around the clock.
You train it on your business: your services, your pricing, your process. After that, it runs without you.
Mainly owner-operated businesses that have moved past the one-man-band stage but aren't a big corporate either. Strong fit tends to be trades (plumbers, electricians, HVAC), beauty and skin clinics, hair salons, real estate, and professional services.
If you're missing calls, losing leads to slow follow-up, or paying staff to answer routine questions — there's probably something here for you.
Depends on where the biggest gap is in your business. Common starting points are an after-hours call handler, a lead response bot that follows up web enquiries within seconds, a booking and rebooking assistant, or a review follow-up sequence.
Most businesses end up with a few running in the background over time — but we always start with the one that solves the most obvious problem first.
Some will, some won't. And to be honest, best practice is to be upfront about it on the call.
Most people don't care as much as you'd think. What they care about is getting a response quickly, not being left on hold, and not having to call back three times. That's what the agents deliver.
After the first interaction, most callers appreciate the speed and consistency more than they're bothered by anything else.
Yes. No sick days, no public holidays, no "just missed a call while on site." The agents run continuously.
If someone calls at 9pm on a Sunday, they get a response. That's the whole point.
It only works from what you've given it. We build each agent on your approved content — your services, prices, policies, processes.
If a question falls outside what it knows, it captures the enquiry and flags it for you rather than winging it.
The agents are set up with clear escalation rules.
If a conversation hits a trigger — an angry caller, a high-value lead, something that needs a real person — it gets routed to you or your team immediately.
The agent handles the volume; the important stuff still reaches you.
Depending on what you need, agents can handle inbound calls, outbound calls, SMS conversations, web chat, and social media messages.
Most clients start with one channel and add others once the first is running well.
If you're already using booking software, we connect directly to it.
If not, we sort something out as part of the setup. Appointments go straight into your system — nothing lands in a black hole.
Yes. We can work with your current number using call forwarding, or set up a new one if that's cleaner. Either way it's straightforward.
You get call summaries, conversation logs, and recordings.
You can see exactly what was said, what was captured, and what was escalated. Nothing disappears into a black hole.
Yes. The platforms I build on are constantly improving. When the underlying technology improves, your agents benefit from it.
I also revisit setups constantly to make sure everything is still running well and to identify where the next opportunity is.
I use purpose-built AI voice and messaging platforms combined with the tools your business already runs on — whatever CRM, booking system, or calendar you're using.
Depends on the setup. Single-agent entry starts at $500/mth.
Most businesses land somewhere in the $1,000–$2,500/month range depending on how many agents are running and the level of support involved.
There's also a one-off setup fee. Happy to run through specific numbers once I understand what you actually need.
No contracts. If it's not working for your business, you're not stuck.
An hour of your time, maybe less. I ask you questions about your business, gather the information the agents need, and handle the build from there.
Yes. Before turning it on, we'll demo the agent live for you and test it against some real scenarios.
Typically one to two weeks from our first conversation to going live, depending on complexity and how quickly I can get the information I need from you.
That's where I'm based, but the majority of the work is done remotely so geography isn't really a constraint.
If you're outside the area and the fit is right, I'm happy to talk.
I limit new setups to keep the quality of each build high.
If you're interested, it's worth having a conversation sooner rather than later.
Founder, Dark Horse Marketing
I've spent 20+ years helping small businesses get more from their marketing — paid ad campaigns, Google, Meta, strategy consulting and whatever else needed doing.
Now I build AI systems for those same businesses, using that marketing experience to make sure the technology actually serves the business — not the other way around.
I'm based in Coffs Harbour and love working in-person with local businesses. I also take on clients Australia-wide if the fit is good.
AI moves fast. New tools, new capabilities, new hype — every week. Your job is to run your business. Mine is to make sure you're not missing anything that matters.
I build documented AI systems your team can actually use — not a subscription to something you'll forget about in three months.
Everything is configured around your operations, your customers, and your goals — not a template built for someone else's business.
Coffs Harbour-based. Personally available. No hand-offs, no hold music.
Interested in Voice Agents / AI Receptionists but not sure where to start? Get in touch and we'll work out whether it's the right fit for your business.