Marketing & AI for Small Business

Better Marketing. Smarter Systems. Real Results

We help small businesses grow through two things that actually move the needle: paid advertising backed by 20+ years of experience, and AI systems that handle the work your team shouldn't be doing manually.

Based in Coffs Harbour. Working with businesses across Australia.

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Pick Your Starting Point.

Each service targets a different part of the problem. Together they turn your business into a system that runs.

Meet Craig

Founder, Dark Horse Marketing

Craig Crooks

I've spent 20+ years helping small businesses get more from their marketing. Paid ad campaigns, Google, Meta, strategy consulting and whatever else needed doing.

Now I build AI systems for those same businesses, using that marketing experience to make sure the technology actually serves the business...not the other way around.

I'm based in Coffs Harbour and love working one-on-one with local businesses. I also take on clients Australia-wide if the fit is good.

AI moves fast. New tools, new capabilities, new hype. It never stops. Your job is to run your business. Mine is to make sure you're not missing anything that matters.

You don't need to keep up with AI. That's my job.

Systems, Not Just Tools

I build documented AI systems your team can actually use, not a subscription to something you'll forget about in three months.

Built for Your Business

Everything is configured around your operations, your customers, and your goals. We focus on solving your biggest problems.

Local & Accessible

Coffs Harbour-based. Personally available. No hand-offs, no hold music.

Let's See How We Can Help

Ready to take a proper look at what AI or Paid Ads could do for your business? Reach out and we'll work through it together.